The TOWNCRAFT brand was created as the original store brand of J.C.Penny in 1927. It is as widely recognized as J.C.Penny's other original brand, such as BIG MAC and PAY-DAY. In 1950's to 70's, unlike other workwear brands, TOWNCRAFT explored to use new materials. The brand's unique design and craftwork were taken into mass merchandising and became a symbol of good old America.
We study, and we looked into the vintage old clothes, retrieve the wonderful essence of the brand's deep design source.
We proudly re-introduce TOWNCRAFT with the concept as good as it was in the old time, but with more comfort only we can deliver at present time.